Before last year The Veterans Welcome Home and Resource Center continued to help veterans but lacked a voice to let the community know what was going on. Because of the Talk 94.5 family our voice is being heard in ways we could have never imagined! When Liz Callaway, Nick Summers, and I first met at the Military Appreciation Parade the idea of a weekly veteran’s segment was just an idea that we figured might catch some attention. That 30-minute segment has proven instrumental in developing the veteran community in our area. It’s incredible to see early success and we can only imagine what a few years down the road will look like.
So far, our relationship has raised over $100k and transformed the lives of numerous veterans in only a 6-month time frame. Without Talk 94.5 we would not be at this point in our journey and cannot thank them enough for what they do. The Veterans Welcome Home and Resource Center is extremely grateful to have a voice because of you! Not only a VWHRC voice, but we can now bring in other veteran groups and expose their voice to our community for help and praise because of you. Talk 94.5 is our family now and VWHRC will walk daily with you to continue the mission.
I wanted to reach out to thank Talk 945 for our partnership! Within two hours of coming on with Liz Callaway to announce our new partnership, we've already had a record booking day- and all the jobs have come from Talk 945! We've had an amazing response, and look forward to the continued partnership!
“Byrne Media and their team are an amazing organization! Bob, Liz, and Nick have been extremely influential in our Marketing endeavors to help us grow the brand while creating a personalized campaign that meets the needs of our company. Byrne Media takes the guesswork out of successful marketing by helping you in every step along the way! We are very happy to have partnered with Bob and his team and the response from clients and friends has been overwhelming. If you’re looking for a marketing team that has a tremendous following, strong company values, and beliefs, is a staple in the community with multiple ongoing humanitarian efforts then Byrne Media should be your trusted choice!”
"When we decided to increase our marketing exposure, it was an easy decision to partner up with Liz Callaway at TALK 94.5. Not only is Liz a great friend and client, but it is also fulfilling to align your business with like-minded people at WKTN and the audience it captures. Through Liz Callaway's personal endorsement, we gained new clients shortly after advertising began. Bob & Liz have been there every step of the way and sincerely care about our success through our new partnership with them. Magnolia Living Group is looking forward to helping the Grand Strand area with their real estate needs. "
Our company, PcRx Computers is a locally owned business in Conway for the past 15 years. We’ve been using Talk 94.5 for over 3 years, and they are great partners with our company. Our account rep is very responsive to our needs and has found unique ways to help us reach new customers. He is also extremely knowledgeable about all the options available to help his clients. I recommend Talk 94.5 if you are looking for a professional, family approach to advertising.
Sandpiper Heating & Air, LLC is a family-owned HVAC Company servicing Brunswick County, NC, and Horry County, SC. Bob Keller and crew at the Byrne Media Group handle our company's digital and radio marketing and do an amazing job at it. Since using Byrne Media Group for our digital/online marketing we have seen a massive improvement in our web traffic, which leads to new customers, which turned into sales. All interactions with everyone at the Byrne Media Group are always pleasant and personable; just like being part of the family, which we at Sandpiper always appreciate.
Brian Brady CPA is the only Certified Tax Resolution Specialist in South Carolina. Brian Brady CPA has been growing business on Talk 94.5 since 2020. The firm has experienced phenomenal success by advertising with Talk 94.5. Although Brian Brady CPA was established 25 years ago, since advertising on the radio with Talk 94.5 they have DOUBLED their business. Tax Resolution is their main focus, but tax preparation has experienced tremendous growth as well. Brian Brady attributes much of the successful growth to advertising with Talk 94.5
We have been working with Liz and Nick from 94.5, as well as the rest of the amazing team at Byrne Media, for the past several years. This partnership has been tremendous for the growth of our business. Them sharing the same value of giving back to the community makes it a great fit for us. They have always been very willing and helpful in participating in our community initiatives. We feel like they are part of our family and they make you feel like you are part of theirs. I strongly recommend teaming with them when considering an advertising campaign. You won't be disappointed.
Talk 94.5 has been a huge blessing to Meals on Wheels of Horry and Georgetown County over the last three years. When our mission had run out of funds and was shutting our doors, they helped us to survive what looked like our last days by raising awareness in the community. They have been sponsors on our donation barrels and have held annual food drives that have added over $30,000 worth of food to our pantry. This relationship truly has helped us meet the rapid increase in demand for our services and allowed us to share the love of Jesus with over 1,500 shut-ins throughout Horry County over the last three years. Thank you Talk94.5 for using your platform to truly help our community.
Last year, the Jerry Cox Company, created a business relationship with WTKN and Liz Callaway. We have been very pleased and overwhelmed with the response. We have had so many calls and emails for new services to new customers. I hear every day that “we heard it in the Liz Callaway Show” and “we heard about you on the radio”. This has been a great boost to our business during a time when new business would otherwise be down due to inflation and rise in costs associated with a tightening of the economy. We are so thankful for the opportunities generated from our relationship with Liz and WTKN. Thank you for making us better.
Radio Advertising Basics
- Radio is a LONG TERM advertising medium. It takes time to build a campaign, and it takes time for your commercials to make an impact. All good advertising requires patience and attention for the long term.
- Frequency is critical. Your commercial has to run enough times to make an impact, either short-term or long-term. Without Frequency, you reduce the ability of good advertising to make an impact.
- Listeners treat their radio station as family. They need to be treated with respect and intelligence. Speak to the mature, adult, intelligent listener. Be part of their circle; invite, educate, and encourage.
- All good advertising is an investment and should be part of your regular operational expense. Budget for your radio advertising.
- Over 93% of all adults are reached by radio during the week. Radio is the greatest of all advertising media in terms of total reach. Don’t be afraid to use multiple stations to REACH more people more often.
- Make sure the radio campaign is designed for YOUR business, not something a radio station needs to sell!
- OUR Audience on EASY Radio is the most loyal and connected of any radio station you’ll encounter. These listeners expect us to give them information in a mature and clear manner. Our listeners LISTEN to the commercials.
For more information, reach out to Wayne Morris at firstname.lastname@example.org.